(Last updated on 01.02.2021)

When you visit our website, information is collected about you that is used to personalize and improve our content and to increase the value of the ads displayed on the site. If you do not want information to be collected, you should delete your cookies(see instructions) and refrain from further use of the website. Below we have elaborated on what information is collected, its purpose and which third parties have access to it.


The website uses “cookies”, which is a text file that is stored on your computer, mobile phone or similar for the purpose of recognizing it, remembering settings, performing statistics and targeting ads. Cookies cannot contain malicious code such as viruses.

It is possible to delete or block cookies. See guidance: http://minecookies.org/cookiehandtering

If you delete or block cookies, ads may become less relevant to you and appear more frequently. You may also risk that the website does not function optimally and that there is content that you cannot access.

The website contains cookies from third parties, which may include, to varying extents:

Google, including Google Analytics, Google AdWords, Google Tag Manager and Instagram
Facebook, including Facebook Pixel
Microsoft Clarity


This website may contain links to other websites. Please note that Frame ApS is not responsible for the confidentiality or content of such other websites, and that Frame ApS therefore assumes no liability in relation to such websites.

Notification of changes

If we decide to make changes to our privacy policy, these changes will be placed on our website.

Personal data

In general
Personal data is any kind of information that can be attributed to you to some extent. When you use our website, we collect and process a range of such information. This happens, for example, when you access content, sign up for our newsletter, participate in competitions or surveys, register as a user or subscriber, use other services or make purchases via the website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on (interests). To the extent that you explicitly consent to this and enter the information yourself, the following will also be processed Name, telephone number, e-mail, and address. This will typically be in connection with creating a login or making a purchase.

We have taken technical and organisational measures against your data being accidentally or unlawfully deleted, published, lost, impaired or coming to the knowledge of unauthorised persons, misused or otherwise processed in breach of the law.

The information is used to identify you as a user and show you the content that is most likely to be relevant to you, to register your purchases, and to provide the services you have requested, such as sending a newsletter. In addition, we use the information to optimize our services and content.

Period of storage
The data is kept for the period allowed by law and we delete it when it is no longer needed. The period depends on the nature of the information and the reason for storage. It is therefore not possible to give a general timeframe for the deletion of information.

We may refuse rights that are unduly repetitive, require disproportionate technical intervention (e.g. to develop a new system or significantly change an existing practice), affect the protection of other people’s personal information, or something that would be extremely impractical (e.g. requests for information that exists as backups).

If we can correct information, we will of course do so free of charge, unless it requires disproportionate effort. We strive to maintain our services in a way that protects information from erroneous or malicious destruction. Therefore, when we delete your personal data from our services, we may not be able to delete associated copies from our archive servers immediately, and the personal data may not be removed from our backup systems.

Disclosure of information
Data about your use of the website, what content you receive and possibly click on, geographical location, etc. are disclosed to third parties to the extent that this information is known. You can see which third parties are involved in the section on “Cookies” above. The information is used to target advertising.

We also use a number of third parties for data storage and processing. They only process data on our behalf and are not allowed to use it for their own purposes.

Disclosure of personal data such as name and email address, as well as health data, etc. will only take place with your consent. We only use data processors in the EU or in countries that can provide adequate protection for your data.

Insight and complaints
You have the right to know what personal data we process about you. You can also object to the use of data at any time. You can also withdraw your consent to the processing of your data. If the data processed about you is incorrect, you have the right to have it corrected or deleted. The above rights are handled manually by our data controller Jesper Ring, who can be contacted at jr@openframe.org If you want to complain about our processing of your personal data, you also have the possibility to contact the Danish Data Protection Agency.

This website is operated and owned by:
Frame ApS
CVR: 42049581
E-mail: info@openframe.org
Phone: +45 50 77 88 88 77

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